You’ve seen Google Display Network (GDN) advertising before: it’s the banner ads that appear on websites across the Internet. It is the tool that shows you ads for products you may be interested in while on websites that don’t sell those products. ...

Author Derek Taylor Kent writes the books for his award-winning, popular middle-grade series, Scary School , using the pen name "Derek the Ghost." This eleven-year-old character lives at the school and narrates the stories, writing about all of the...

Today’s market is saturated with content, and it’s important that authors have an extensive writing portfolio. This will demonstrate experience and a large range that agents and publishers will appreciate. Plus, it helps build a platform and a brand...

Literary agent Wendy Keller advises authors to evaluate the market and their current following. How many people care about the subject you're writing about? How big is your subject's audience? Are you offering something new, different, better, or...

Named one of the 40 Most Influential Turkish Americans Under 40 in the US, author and teacher Shiny Burcu Unsal has spent years building up her credentials. Supported by a strong academic background, a notable career in marketing and communications...

How do you engage a reader, whether an agent or an editor or just an average customer in a bookstore? How do you grab that reader right off the bat? Start with a compelling bit of action that you’re suddenly immersed in. I think one thing that publishers...

Can journalists write books? Having experience in journalism helps in book writing in many ways. Nina Burleigh, award-winning journalist and author of The New York Times bestselling book The Gift of Fatal Beauty (an Amanda Knox story), shares how her...

After your book is published and you’re ready to spread the word, you may consider hosting a book launch event. These events can be done online, but author and book PR/marketing expert A.G. Billig prefers in-person book launches for multiple reasons...

Without a law degree, navigating the world of content rights, copyright management, printing rights, and more can be overwhelming or even impossible. Authors, though, need to be aware of the contracts they’re signing and what all these documents entail...