We all know that you can pay for Amazon to boost your book on their site with Amazon Advertising. But did you know that you can also work with Amazon’s algorithms to naturally improve your book’s visibility on their site for FREE? In Amazon Algorithms...

After your book is published and you’re ready to spread the word, you may consider hosting a book launch event. These events can be done online, but author and book PR/marketing expert A.G. Billig prefers in-person book launches for multiple reasons...

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"...

Without a law degree, navigating the world of content rights, copyright management, printing rights, and more can be overwhelming or even impossible. Authors, though, need to be aware of the contracts they’re signing and what all these documents entail...

Literary agent Wendy Keller advises authors to evaluate the market and their current following. How many people care about the subject you're writing about? How big is your subject's audience? Are you offering something new, different, better, or...

Named one of the 40 Most Influential Turkish Americans Under 40 in the US, author and teacher Shiny Burcu Unsal has spent years building up her credentials. Supported by a strong academic background, a notable career in marketing and communications...

How do you engage a reader, whether an agent or an editor or just an average customer in a bookstore? How do you grab that reader right off the bat? Start with a compelling bit of action that you’re suddenly immersed in. I think one thing that publishers...

Can journalists write books? Having experience in journalism helps in book writing in many ways. Nina Burleigh, award-winning journalist and author of The New York Times bestselling book The Gift of Fatal Beauty (an Amanda Knox story), shares how her...

Author branding, the practice of being as visible as possible in the marketplace, is a critical component for authors wanting to build a larger platform around their books. And, while social media is an important element of branding, authors can't just...