Gaining exposure and building credibility are a vital part of any author’s career. Tony N. Todaro, author, Executive Director of WC2 (West Coast Writers Conferences), and President of GLAWS (Greater Los Angeles Writers Society), explains how to build...

Can journalists write books? Having experience in journalism helps in book writing in many ways. Nina Burleigh, award-winning journalist and author of The New York Times bestselling book The Gift of Fatal Beauty (an Amanda Knox story), shares how her...

Social media is a big world, full of rules and backdoors and it can appear complicated and overwhelming. But engaging with your audience online doesn’t have to be intimidating and it can even become fun! The secret is to start small and do little things...

Magazines acquire pieces of books. They are happy to publish excerpts, especially before the books come out. In Vogue or Vanity Fair or Sports Illustrated or Time Magazine, you’ll often see an exclusive story about someone who has a book coming out in...

In order to stand out in today's competitive book market writers must take their book cover design very seriously. Whether you are publishing an eBook or print book, you must know and understand your target audience, as author and writing teacher Valerie...

Named one of the 40 Most Influential Turkish Americans Under 40 in the US, author and teacher Shiny Burcu Unsal has spent years building up her credentials. Supported by a strong academic background, a notable career in marketing and communications...

Like it or not, social media has become a primary way for authors to connect with readers, create awareness for their work, and promote their books. Author Annie Sullivan is very active on social media in order to stay engaged with readers of her young...

If you’re writing a book that could make a great movie or television show, it’s important to know what Hollywood is looking for before you publish. Dan Watanabe, Entertainment Expert and Media Arts Instructor, explains how to begin a story so that...

It took Gwendolyn Rogers two and half years to reach her dream of owning her own storybook restaurant and bakery. During this time, she was told "no" by many people, with many others questioning her vision. Now a destination for celebrations and special...

Per author and editor Troy Lambert, when you step back and look at an author business from a big picture perspective, it's the same as any other consumer business. There are 3 key elements that must be integrated for the business to be successful: 1...