Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the “rules” of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged...

What is it called when you put off doing what you need to do and justify it by doing something productive? It's called productive procrastination, and most authors are experts at using this strategy to put off the real work of writing. In this webinar...

Your story is amazing and deserves a larger platform, but you need to be able to communicate that to key decision-makers in entertainment and publishing. Devorah Cutler-Rubenstein, writer, producer, director, and career coach, found out that many authors...

For many authors, their first completed manuscript isn't always the one that gets the first book deal. This was the case for middle-grade author Laura Martin. Her critically acclaimed Edge of Extinction book series was her second book project but was...

Per book publicist Nicole Baker, it's never too early or too late to think about book publicity and marketing, but the ideal timing is to start planning at least 2 months prior to your book's release. If you choose to do a publicity campaign with a publicist...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms...

Many authors struggle when it comes to what type of content to share on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter (X). Per W Publishing Group Senior Marketing Manager Katherine Hudencial, the keys to being effective on...

Having a solid book marketing plan is essential for creating awareness for your work and reaching potential readers. It’s never too early to start building your plan, but for many writers the marketing piece is a mystery and can create some unique challenges...

Acquiring book reviews, both professional and reader, is an important aspect of book marketing, as reviews can influence whether readers want to purchase a book, and whether decision-makers want to consider a book for an opportunity. W Publishing Group...

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement...