Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...

The first three chapters are the most important part of your book for those who are looking to get published. Agents and editors usually request either the first chapter or the first three chapters and then determine if they want to read the complete...

Join literary agent Amy Levenson as she provides an overview of the ins and outs of the traditional publishing world. Learn who the major publishers are, how they operate, and what it means to be a traditionally published author. This “Traditional...

You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say...

Audiobooks are one of the fastest growing segments of publishing! The ideal medium for commuters and vacationers, audiobooks have surged in popularity and there are more opportunities than ever to affordably create audiobooks that millions of listeners...

The publishing industry is abuzz with "selling directly to readers", but what does that mean? How do you get started? Where should you put your energy? Join USA Today bestselling author Russell Nohelty as he gives you an overview of the two most popular...

You can write the best book in the world, but unless you take the right steps, the readers won’t even know it exists. A book is a work of art, but once you decide to give it away in exchange for money, it becomes a product. The price you charge and the...

The demand by Hollywood for interesting ideas and stories has never been greater, and they love to find that content in books. Yet many times authors don’t incorporate some basic things that make Hollywood want to option a book and develop it for the...

Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...