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Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog tour themselves, author Carolyn Howard-Johnson recommends spending some of your promotional budget on hiring someone, such as a publicist, to assist. To execute a successful book blog tour, authors need to plan well in advance and have a website already established and in place to support and promote the tour.
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