Book marketing advisor and Author Connections President Beth Kallman Werner wants authors to know that it's never too late to create a marketing plan for your book. Even if it's already published and has been out in the marketplace for some time, there...

Book marketing advisor and Author Connections President Beth Kallman Werner was inspired by the story of famous book editor Max Perkins during her masters degree studies. She didn't initially pursue a career in publishing, but after spending many years...

When hiring a professional book editor to review your work, it's important to know that book editors can charge in different ways. Editor and book marketing advisor Beth Kallman Werner of Author Connections charges by the page, while some editors may...

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book...

Authors can hire a professional book editor at any point in their writing and publishing journey, but editor and Author Connections President Beth Kallman Werner recommends being strategic about when they hire. The more self-editing and polishing you...

Getting books placed on the shelves in brick and mortar retail stores is challenging for all authors. The marketplace is more competitive than ever due to the amount of books being released and dwindling shelf space. Book buyers are very particular for...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction book. Book marketing advisor and Author Connections President Beth Kallman Werner...

This session with Beth Kallman Werner of Author Connections takes a topline view of the soup-to-nuts publishing process, breaking down a simple checklist any author can follow to prepare the manuscript, a timeline, a budget, and a flexible plan to follow...

Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books when used correctly. In this webinar with Author Connections Founder and President...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...