When author Jonathan Brown first started writing, he followed the advice “write what you know.” He has written books about a character who is a drummer, and another who is a bouncer – both of which Brown himself is or has been. But Brown came to realize...

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction book. Book marketing advisor and Author Connections President Beth Kallman Werner...

When Carynn Tey first started in public relations and marketing for Penguin Books Singapore, she found establishing relationships with the local, independent bookstores to be challenging. She faced a lot of resistance and rejection from the bookstore...

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's the best place to monitor trends? Online, says Tey. Social media and industry-related...

Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A...

Part of building your author platform and brand is making yourself an authority figure on your book's nonfiction topic. One way to build credibility is to start doing speaking engagments on the topic. Find relevant organizations that might be interested...

Writing your first book can pose many challenges along the way, which is why so few writers actually get to their final goal of holding a published book in their hand. But, you can greatly increase your chances of success by creating a realistic plan...

It can be difficult to stay motivated and on task when working on a book project, especially when writing isn't your full-time job. Author Rachel Ogorek offers tips for staying focused and seeing a book project through to completion. First, set deadlines...

It can be difficult to stay motivated and on task when working on a book project, especially when writing isn't your full-time job. Author Rachel Ogorek offers tips for staying focused and seeing a book project through to completion. First, set deadlines...