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Welcome V1 - S02 - Marketing
The Life-Changing Moment That Inspired Mary Laura Philpott's "Bomb Shelter"
Mary Laura Philpott
Author Mary Laura Philpott talks about the inspiration for her latest book. She touches on her love of essays and how the form makes her a stronger writer as well as the terrifying circumstances that she struggles with in the book. For more on this bestselling...
over 3 years ago
Nonfiction
Elements
Coffee with Bill: Your Book in Ten Words or Less - podcast
Bill Donahue
Author and speaker Dr. William Donahue, Ph.D. discusses how to describe your book in 10 words or less and why that's so important. Dr. Donahue is a best selling author of Leading Life-changing Small Groups and several other books. Click here to play...
over 9 years ago
Marketing Plan
Elevator Pitch
Marketing with Blogs and Internet Radio - video
Linda Duggins
Linda Duggins, Director of Multicultural Publicity at the Hachette Book Group, discusses the value of blogging and internet radio for authors. She offers tips on how research is key to connecting with the blogging and radio communities when marketing...
over 9 years ago
Media
Radio
Success from Belief - video
Patrick Schwerdtfeger
Author and keynote speaker Patrick Schwerdtfeger describes how a person's belief system can be leveraged to create a sellable book that addresses problems in today's society. He also notes that your belief system can limit or expand your ability to market...
over 9 years ago
Nonfiction
Platform and Credibility
When to Begin Promoting - podcast
Lynda O'Connor
Authors are now expected to promote and market their own books… but when does the promotion work begin? Lynda O'Connor, author PR expert, says promotion begins before the book is even finished! Lynda also offers some ideas for how to do just that. Click...
over 9 years ago
Public Relations
Publicity Campaigns
4 Steps to Pitch a Podcast - podcast
Stephanie Barko
Discover four critical elements of a pitch that can get you booked as a guest on a radio show or podcast. Literary publicist Stephanie Barko breaks down how to sell your book and yourself as a good guest, from the initial email to your talking points...
over 9 years ago
Media
Radio
Structuring a Memoir - video
Carla Malden
All books, including memoirs, can be structured in any number of ways. Author Carla Malden shares how she chose to structure her memoir about her husband to bring the story to life. Could you utilize her technique to structure your book?
over 9 years ago
Nonfiction
Elements
Marketing with Blogs and Internet Radio - podcast
Linda Duggins
Linda Duggins, Director of Multicultural Publicity at the Hachette Book Group, discusses the value of blogging and internet radio for authors. She offers tips on how research is key to connecting with the blogging and radio communities when marketing...
over 9 years ago
Media
Radio
Structuring a Memoir - podcast
Carla Malden
All books, including memoirs, can be structured in any number of ways. Author Carla Malden shares how she chose to structure her memoir about her husband to bring the story to life. Could you utilize her technique to structure your book? Click here...
over 9 years ago
Nonfiction
Elements
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