Search engine optimization (SEO) is the technology and measurements that determine how all web pages rank in search engine results. For example, when someone uses Google to search for a topic or term, the search engine uses a complex algorithm to determine...

Jennifer Weiner discusses how her reignited passion for biking became the inspiration behind her new book The Breakaway . Jennifer Weiner is the #1 New York Times bestselling author of twenty-one books, including The Summer Place, That Summer, Big Summer...

In this webinar session, publicist and communications expert Lindsey Gobel teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the “Dos and Don’ts” of pitching your book and the steps...

Striking the balance between too much detail and not enough detail in fiction writing is discovered by trial and error, as award-winning author Micki Browning explains. With a background of 22 years in law enforcement, Browning took all of her experiences...

Not all books are written for the same purpose. Even something as basic as a book’s genre can radically change an author’s career and approach to writing, marketing, and publishing. Sam Staley (SR Staley), award-winning author, film critic, and educator...

Independent bookstore Indy Reads Books is an avid supporter of local authors and associated events such as readings and book signings. Their goal, per Director Alyssa Starr Newerth, is to get more regional and national authors to schedule visits and...

Independent bookstore Indy Reads Books is an avid supporter of local authors and associated events such as readings and book signings. Their goal, per Director Alyssa Starr Newerth, is to get more regional and national authors to schedule visits and...

When writing a memoir for yourself, you still must examine your goals. Set aside some time to decide why you are writing. You may be trying to understand a relationship or an experience. Some try to capture the process of a private transition in life...

There’s no reason you can’t get involved, pay attention, and encourage your agent or your editor or the subrights department to do something for your book. If you know someone at a book club or an audio publisher, you can tell your publisher, or you...