Laura Navarre, author of The Majick Trilogy, shares the importance of social media in book marketing. The primary role of social media is connection. By going where people are, you can connect with readers and remind them who you are. Navarre talks...

Why do some people achieve their goals and others don't? Some believe that self-confidence--or self-efficacy--is at the heart of goal achievement--that little voice inside us that says, like the little engine that could, "I think I can! I think I can...

Elaine Ash, author, editor, and book coach, discusses how writers should prepare for a meeting with a literary agent. First, create your book’s elevator pitch. Writers need to have their own 30-second advertisement crafted and ready to share. She encourages...

Congratulations on publishing your book! It’s something many aspire to but few accomplish. But now what? How do you connect with your potential readers? Just sit back and see what happens? Maybe, but there’s lots more you can do! Whether you’ve just...

Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership much more difficult. Nelson Books Senior Marketing Director John Andrade strongly...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier to do publicity with a pen name, simply because the public nature of publicity makes...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier to do publicity with a pen name, simply because the public nature of publicity makes...

Author Allie Pleiter did not follow the typical process of finding an agent to get connected with her traditional publisher, Harlequin. She'd written and independently published both main stream romance and parenting books, and then Harlequin approached...

Authors need to connect with fans to expand the marketing scope of their books. One avenue is to participate in forums, online groups, and blogs to spread the word. These avenues can be used to create relationships with readers and fans… which is the...

In midst of devising your literary masterpiece you find yourself unable to keep track of the ever-more complex action. What is a writer to do? What practical tools do other writers use to track their story's main plot, sub plots, and time lines? Unfortunately...