Author and editor Elaine Ash says doors open for authors not because of connections or promotions, but because of good material that is exciting for readers. If the first paragraph of your manuscript has a fresh voice and draws people in, you are off...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...

The Tates offer their advice for marketing children's books, including some out-of-the-box guerilla marketing tactics. These genre veterans recommend book fairs, social media, and handouts, as well as more unconventional selling opportunities. ...

The theatrical marketplace involves significant risk due to the amount of investment required to execute a movie project. As film producer John Sacchi explains, books are becoming more and more viable as great source material for film and TV because...

You've written a novel or nonfiction book, now what? These days, books are only the beginning of the possibilities that exist for authors and storytellers. Once you've written your story, the opportunities for how to transform that single work into multiple...

You want to grab the attention of as many people as possible when you release your book. That's where the press kit comes in. Press kits, or media kits as they're sometimes called, are "a package of promotional material provided to members of the press...

Authors who self publish can actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow...

An element of the publishing process that you need to figure out early on is discounting. Discounting should not be mistaken with sales prices, although it does affect a retailer’s ability to offer such prices. Discounting is, instead, the amount off...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...