Many new writers worry that what they have to say has already been said and they wonder if their voice is unique enough to get noticed. Author Elizabeth Knox believes that all writers do have a unique way of seeing or saying things that will resonate...

SEO (Search Engine Optimization) is the process of getting your web presence to rank on the first page in Google searches, and to do so organically, not through paid advertising. As an author, it's important that readers can easily find your social...

Author and publishing consultant Patricia L. Brooks knows that nothing will ever replace word of mouth marketing. The format on which it thrives may continue to become more digital, but authors shouldn't underestimate the power of word of mouth. In...

Author events are a wonderful addition to your book marketing campaign, whether it’s a book signing event, online seminar, or public speaking event. But you only have one chance to make a first impression. Author and publishing consultant PJ Campbell...

There are many points in the writing and publishing process where writers may encounter rejection, making it difficult to stay motivated and excited about a book project. Goal-setting is one way writers can stay on track to get to the finish, and there...

Author, editor, and speaker Sharon Norris Elliott has written across many genres, including children’s, parenting, women’s issues, and a devotional. While the content may vary, her writing process for all the books remains mostly the same. Norris Elliott...

It's easy to get swept away in the dream of becoming a bestselling author. While it's wonderful to dream, it's also important to consider the likelihood of achieving that dream. Literary agent Kevan Lyon discusses setting realistic expectations in...

What works when marketing nonfiction books can be very different from what works when marketing fiction books. Bestselling author, speaker, and book coach Allie Pleiter has published over 50 books, both fiction and nonfiction, and has sold over 1.5 million...

Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity? How do you connect with the right people to get PR? The way that journalists...

It's common for all types of writers to hear "No" many times throughout their career, whether it's from agents, publishers, or Hollywood executives. Because the reasons for these "Nos" are often out of your control, don't try to control it. Per former...