It's easy to get swept away in the dream of becoming a bestselling author. While it's wonderful to dream, it's also important to consider the likelihood of achieving that dream. Literary agent Kevan Lyon discusses setting realistic expectations in...

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity director at author-focused firm Shelton Interactive, describes here the role of publicist...

Author events are a wonderful addition to your book marketing campaign, whether it’s a book signing event, online seminar, or public speaking event. But you only have one chance to make a first impression. Author and publishing consultant PJ Campbell...

Author and agent Bill Gladstone shares his advice for authors writing spiritual books. He recommends that if you are an author with a true and important spiritual message, write and publish because it needs to be communicated—don't focus on the success...

Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity? How do you connect with the right people to get PR? The way that journalists...

Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success...

Do you think you have a great idea for a movie? Think your book could turn into the next blockbuster hit? Learn the ins and outs of how to sell your idea to Hollywood from expert Ken Atchity. Dr. Atchity is the producer of thirty films and the author...

Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success...

In this interview, Pen Densham—professor, writer, producer, and director—talks about his experiences getting started in the indie film industry. His inspiring story also applies to the indie book publishing movement and will motivate you to work hard...

SEO (Search Engine Optimization) is the process of getting your web presence to rank on the first page in Google searches, and to do so organically, not through paid advertising. As an author, it's important that readers can easily find your social...