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Introduction to Direct Selling for Authors: Crowdfunding vs. Subscriptions
Russell Nohelty
The publishing industry is abuzz with "selling directly to readers", but what does that mean? How do you get started? Where should you put your energy? Join USA Today bestselling author Russell Nohelty as he gives you an overview of the two most popular...
over 1 year ago
Self-Promotion
Crowd Funding
Author SEO: Improving Your Online Discoverability
Erik Deckers
You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say...
over 4 years ago
Websites
Optimization
Audiobooks 101: Creating, Publishing and Marketing Audiobooks for the Avid Listener
Derek Taylor Kent
Audiobooks are one of the fastest growing segments of publishing! The ideal medium for commuters and vacationers, audiobooks have surged in popularity and there are more opportunities than ever to affordably create audiobooks that millions of listeners...
over 4 years ago
Formats
Audiobooks
Creating Professional Author One-Sheets and Bios
Lindsey Gobel
One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...
over 4 years ago
Public Relations
Press Kits
Book in a Year: How to Build a Successful Post-Launch Marketing Plan
A.G. Billig
You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry...
over 6 years ago
Public Relations
Publicity Campaigns
5 Steps to Boost Your Writing Career With Traditional Media and PR
A.G. Billig
Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...
over 6 years ago
Public Relations
Publicity Campaigns
The First 3 Chapters: How to Start Your Book so that Agents and Editors will Read to the End
Derek Taylor Kent
The first three chapters are the most important part of your book for those who are looking to get published. Agents and editors usually request either the first chapter or the first three chapters and then determine if they want to read the complete...
over 4 years ago
Managing Your Writing Life
Education and Craft
Introduction to Traditional Publishing
Amy Levenson
Join literary agent Amy Levenson as she provides an overview of the ins and outs of the traditional publishing world. Learn who the major publishers are, how they operate, and what it means to be a traditionally published author. This “Traditional...
over 6 years ago
Traditional Publishing
Advantages/Disadvantages
Making the Most of Your Book Launch Publicity Campaign
Lindsey Gobel
This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance publicist and communications professional Lindsey Gobel begins with the overall goals...
over 5 years ago
Public Relations
Publicity Campaigns
Finding Success Through Author Promotion & Social Media
Erik Deckers
Successful writers aren't those who write better than everyone else, they're the ones who promote themselves better than everyone else. They're on social media, they blog, and they do radio and podcast interviews. Erik Deckers, co-author of Branding...
over 7 years ago
Social Media
General
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