One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key...

Essential Prep for Smart Investment Before embarking on the journey to write and publish a book, it's important to understand the potential costs associated with each step in the process. This will help you properly budget for your project and make...

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction book. Book marketing advisor and Author Connections President Beth Kallman Werner...