How To Grow Your Audience and Income with Substack Subscriptions are among the hardest business models to start. Usually, you need a big audience already to make a membership work. Most memberships have no organic reach, but Substack is different....

Marlan Warren, Author and Publicist with Roadmap Communications, explains how to overcome some of the challenges of self-publishing a book. One of the biggest challenges she sites is the stigma that still surrounds self-published books. With this in...

Grabbing and keeping a reader’s attention is a key job for writers. There are many ways to do this, including things like using tight, clean writing with lots of action, unique approaches to dialogue, starting with a crisis to draw in the reader, or...

Grabbing and keeping a reader’s attention is a key job for writers. There are many ways to do this, including things like using tight, clean writing with lots of action, unique approaches to dialogue, starting with a crisis to draw in the reader, or...

Writing a mystery novel is a lot like writing any other kind of novel—you need to keep the reader engaged until the last page. Mystery author Connie Dial shares her expert tips for writing a mystery novel. She describes how her personal experiences...

Writing a mystery novel is a lot like writing any other kind of novel—you need to keep the reader engaged until the last page. Mystery author Connie Dial shares her expert tips for writing a mystery novel. She describes how her personal experiences...

Marika Flatt, founder of PR By The Book, discusses book publicity and the route to gaining exposure. As a 17-year veteran of the industry, Flatt has seen attention spans shrink drastically. She’s found a number of things to be true when it comes...

Traditional publishing involves many steps and a lot of details along the way. Senior editor Beena Kamlani walks us through the book publishing journey to describe how a book gets published. The players involved: the acquiring editor, advocate for...

Traditional publishing involves many steps and a lot of details along the way. Senior editor Beena Kamlani walks us through the book publishing journey to describe how a book gets published. The players involved: the acquiring editor, advocate for...

A holistic use of text, images and themes around topics like bullying, acceptance, tolerance and self-esteem helped author and illustrator Kathryn Otoshi redefine how she marketed children's books. Integrating such themes allowed her to expand from...