Nat Gertler, a publisher and editor, covers the gamut of expertise having written books, magazines, TV and comics. See how he built publicity for his work that led to other opportunities. Click here to play this audio clip

Literary Agent Jessica Regel offers perspective on whether a book should focus on plot or character and about how to ensure your character's voice speaks accurately to your reading audience. Click here to play this audio clip

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks about going beyond the book to speaking engagements. Click here to play this audio...

Bestselling author Kyra Davis talks about the importance of assuming personal responsibility for publicizing your book. She also highlights the value of thinking beyond typical publicity activities and how to choose a good publicist.

Discover the ten steps of making your dream to become a successful children's author come true. Learn practical strategies from #1 best-selling, award-winning children's author Sheri Fink as she shares how to bring your book to life, how to determine...

Providing a consistent image is one of the most important things you can do to build your author brand. Branding expert Kyle Lacy shares tips on how to build your author brand online by focusing on consistency. Always control themes when you're trying...

Staying on top of trends is an important component of being successful as an author. In his book You're Always Being Interviewed , Apprentice University, Inc. founder Ron Brumbarger discusses the idea of learning dispositions and how different individuals...

Providing a consistent image is one of the most important things you can do to build your author brand. Branding expert Kyle Lacy shares tips on how to build your author brand online by focusing on consistency. Always control themes when you're trying...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...

Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four...