Whether you're polishing your first manuscript or preparing your tenth book for publication, understanding the editing process can mean the difference between good writing and great writing. Author and editor Jennifer Crosswhite demystifies the entire...

The System Any Kind of Writer Can Use to Create Compelling Characters and Page-Turning Plots In this session with book coach, editor, and bestselling author Jennifer Crosswhite, you'll learn how to write deep characters and compelling plot lines without...

Morgan James Publishing founder and bestselling author David Hancock believes authors need "multiple weapons" when it comes to book marketing, and that it doesn't have to cost a lot of money. The key, he says, is getting yourself out there consistently...

Identifying key characteristics of your characters that make them jump off the page Readers will follow strong characters through a weak plot, but they won't follow a character they can't connect with. In this webinar session with author, editor, and...

Technology and business articles can be founts of knowledge for authors, but reading them can be very confusing. Join USA Today bestselling author Russell Nohelty as he lays out a glossary of the important terms to pay attention to so authors can understand...

Many authors hear they need to have a "platform" to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways you are communicating with potential readers. Per W Publishing Group Vice President...

Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds, book reviews, and more. You want to launch with a lot of excitement and buzz around...

Email marketing continues to be one of the best ways for authors to grow their readership. Building an email list can take time and effort and per Caren Wolfe, Vice President of Marketing with W Publishing Group, one of the best ways to get potential...

As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are when it comes to email marketing for authors. Per Wolfe, the key messages authors need...

When middle-grade author Laura Martin traditionally published her critically acclaimed book series Edge of Extinction , she didn't know much about book marketing. She also didn't have a lot of time to dedicate to promoting her books as a busy mom. Learning...