Accomplished writer, author, and independent publisher Bob Morris admits that he was very green when he wrote his first novel. He didn't think like an entrepreneur and consider the business side of being an author because his background was in journalism...

"People won't give you a chance if they don't like your cover," says bestselling author and Wannabe Press founder Russell Nohelty. His years of publishing experience have shown that the quality of the cover art and book itself really do matter to readers...

The majority of Bart Tesoriero's nonfiction Christian work is for a Catholic audience, so he refers primarily to the website for the Vatican to start his research for a book project. He also refers to the writings of the Doctors of the Church, along...

Science fiction and fantasy author William F. Wu’s most recent book is a composite novel made of ten adventures that were originally published separately as short stories. A Temple of Forgotten Spirits follows Jack Hong, who is following a mystical unicorn...

Science fiction and fantasy author William F. Wu enjoys writing for a young adult audience because, as a lifelong reader and writer, he’s interested in writing and publishing the stories he wanted but couldn’t find when he was younger. Now that he is...

Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success...

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity director at author-focused firm Shelton Interactive, describes here the role of publicist...

SEO (Search Engine Optimization) is the process of getting your web presence to rank on the first page in Google searches, and to do so organically, not through paid advertising. As an author, it's important that readers can easily find your social...

Author events are a wonderful addition to your book marketing campaign, whether it’s a book signing event, online seminar, or public speaking event. But you only have one chance to make a first impression. Author and publishing consultant PJ Campbell...

There are many points in the writing and publishing process where writers may encounter rejection, making it difficult to stay motivated and excited about a book project. Goal-setting is one way writers can stay on track to get to the finish, and there...