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Building a strong, effective author brand will help you and your book stand out among the crowd. To create an authentic author brand, author and book PR/marketing expert A.G. Billig suggests first asking yourself: What are your values? What is the theme of you, and your books? Who is your ideal reader? Why do you write? Your answers to these questions should be true and unique to you; don’t try to emulate someone else!
Then it’s time to communicate the brand with others. Here are Billig’s keys to success when sharing an author brand:
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